ltechnologygroup.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.http://tctechcrunch2011.files.wordpress.com/2017/12/gary-johnson.jpg
Pinterest today said it is hiring a new head of corporate and business development, bringing on former Facebooker Gary Johnson as it looks to continue to expand.
The hiring comes at a time when Pinterest recently saw its president, Tim Kendall, depart to start his own company. As Pinterest looks to ramp up its pitch to advertisers, it needs to bring on people that can deal with potential partners — as well as one that can scout out new business opportunities that Pinterest can expand (or acquire its way) into. That’s going to be critical as the company positions itself as a company proficient in visual search and break out of experimental advertising budgets.
Johnson was most recently Facebook’s director of corporate development, and prior to that worked at Credit Suisse and Apple in a number of operating and development roles. With a history as a VP at Credit Suisse, and corporate development at Facebook, Johnson is going to bring in a lot of experience to the company that is looking to grow internationally and continues to sell itself as a potential primary advertising product. That means dealing with a new slate of partners — which may have different needs or demands — abroad and trying to identify spots on Pinterest that make sense for expansion.
Pinterest has been somewhat acquisitive, though there hasn’t been anything particularly splashy (outside of Jelly, which may seem like more of a name than anything). It has acquired a number of teams, like the ones behind Highlight and Shorts, and also last year picked up Instapaper, which continues to live on in the App Store. But its new sweet spot where it wants to expand, visual search, can find some of its origins in the acquisition of VisualGraph back in 2014.
Pinterest is flush with some additional funding, having raised an additional $150 million earlier this year at a $12.3 billion valuation. The company now has more than 200 million users, and as it looks to build more products like its camera search product Lens, it has to come up with a unique way to tell its story to potential partners that differs from Facebook or Google — which continue to dominate the awareness and intent slots of the online advertisement ecosystem.
At L Technology Group, we know technology alone will not protect us from the risks associated with in cyberspace. Hackers, Nation States like Russia and China along with “Bob” in HR opening that email, are all real threats to your organization. Defending against these threats requires a new strategy that incorporates not only technology, but also intelligent personnel who, eats and breaths cybersecurity. Together with proven processes and techniques combines for an advanced next-generation security solution. Since 2008 L Technology Group has develop people, processes and technology to combat the ever changing threat landscape that businesses face day to day.
Call Toll Free (855) 999-6425 for a FREE Consultation from L Technology Group, https://www.ltechnologygroup.com.