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Amazon.com Inc. is extending an olive branch to Google after the search giant pulled YouTube from some Amazon video streaming devices in response to the online retailer halting sales of Google Chromecast gadgets.
An Amazon spokeswoman said on Thursday the standard Google Chromecast video streaming stick, along with the “Ultra” model that can stream 4K video, will return to Amazon’s online store. The spokeswoman wouldn’t say when sales will begin.
Amazon published webpages for the Chromecast on Thursday, which say that the devices are “currently unavailable.” Amazon also said it would begin selling both Apple TV models, the 2015 model as well as the recent 4K version. Amazon stopped selling Apple TV and Chromecast devices two years ago.
The world’s largest online retail changed its mind after Google’s recent move to block YouTube viewing on the Fire TV and Echo Show, two Amazon devices where watching video are popular features. When it blocked YouTube from Amazon’s devices, Alphabet Inc.’s Google cited the removal of the Chromecast from Amazon’s website as the reason and said that it had “been trying to reach agreement with Amazon to give consumers access to each other’s products and services.”
At the time, Amazon said “Google is setting a disappointing precedent by selectively blocking customer access to an open website.”
This is the latest fracas between the world’s largest internet companies. Each began in their own corner of the web, but all have expanded into one another’s turf in recent years. That’s when claims of putting users first are sometimes cast aside in favor of strategy changes that damage rivals and benefit corporate bottom lines.
Access to YouTube on the Echo Show speaker with a screen was blocked Dec. 5, while Google has said it planned to end YouTube support for the Fire TV set-top-box Jan. 1. Google is yet to respond to Amazon resuming Chromecast sales. It’s currently unclear if the change will push Google to resume YouTube support on Amazon’s devices.
The move to resume Apple TV sales follows Amazon launching a version of its Prime Video application for Apple TV users earlier this month.
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