This post was originally published on this site is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

amazon primePrime Now, the two-hour delivery service for Prime members, is being used more than ever. Reuters/Edgar Su

  • Amazon‘s Prime membership growth is slowing in the US, according to a survey by Morgan Stanley.
  • This is a signal that Amazon could have hit a wall in its growth in the US, though there is a silver lining.

Amazon may not be able to lean on its increasing Prime membership numbers to fuel its insatiable appetite for growth much longer.

Results from a Morgan Stanley survey of 1,000 US adults, sent in a note to investors, showed that 40% of Americans likely have Amazon Prime memberships. That’s virtually unchanged from a year ago, signaling we could be at the limit for Prime membership penetration in the US.

There are some silver linings for Amazon. In the survey, 20% of non-Prime members rated their chances of becoming Prime members as “likely,” which is the highest Morgan Stanley had seen in two years of surveys. Prime members themselves report being very happy with the service, and a vast majority of those surveyed told Morgan Stanley they’re planning on renewing their membership.

Prime membership is also growing faster in other markets than it is in the US, signaling potential in other countries. 

Amazon relies on the $99-a-year Amazon Prime membership to boost growth, as members buy more and more often from Amazon than other customers do. It provides benefits like free two-day shipping regardless of order size, access to Amazon Prime video and Music, Prime Now two-hour delivery, and more.

The Future of Retail 2018 by the BI Intelligence Research Team.
Get the Slide Deck Now »

At L Technology Group, we know technology alone will not protect us from the risks associated with in cyberspace. Hackers, Nation States like Russia and China along with “Bob” in HR opening that email, are all real threats to your organization. Defending against these threats requires a new strategy that incorporates not only technology, but also intelligent personnel who, eats and breaths cybersecurity. Together with proven processes and techniques combines for an advanced next-generation security solution. Since 2008 L Technology Group has develop people, processes and technology to combat the ever changing threat landscape that businesses face day to day.

Call Toll Free (855) 999-6425 for a FREE Consultation from L Technology Group,