This post was originally published on this site is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

It’s been some time since Uber made its full service available inside messaging apps — most notably Facebook Messenger — but now it is rolling out to another one, BBM, with an eye on emerging markets.

BBM is virtually dead in Western markets following the decline of BlackBerry phones, but it hasn’t died altogether. Now run by Indonesian telco Emtek, BBM still maintains a decentish following in Indonesia, other parts of Asia, Africa and the Middle East.

The ride-hailing company is rolling out this tie-in with BBM to allow users to book a ride from inside the chat app within the ‘discover’ menu. The feature will go live in selected countries in Africa, Asia, Europe, North America, and the Middle East, Uber said.

Indonesia, the world’s fourth most populous country, seems an obvious target for this. Uber is behind both Grab and Go-Jek in Indonesia, which is the largest economy in Southeast Asia, a region where ride-hailing is said to have reached $5.1 billion this year with much growth ahead. This feature isn’t about to close that gap, but it is at least a logical move for Uber. It’s also a logical move from BBM which also needs to compete — it has seen itself slowly squeezed by the rise of WhatsApp, Messenger and other chat apps.

The BBM partnership makes use of Uber’s web-based app — m.uber — which offers features you’d fine in app but is better suited to poor quality connections and lower-end devices.

Featured Image: ANTHONY WALLACE/Getty Images

At L Technology Group, we know technology alone will not protect us from the risks associated with in cyberspace. Hackers, Nation States like Russia and China along with “Bob” in HR opening that email, are all real threats to your organization. Defending against these threats requires a new strategy that incorporates not only technology, but also intelligent personnel who, eats and breaths cybersecurity. Together with proven processes and techniques combines for an advanced next-generation security solution. Since 2008 L Technology Group has develop people, processes and technology to combat the ever changing threat landscape that businesses face day to day.

Call Toll Free (855) 999-6425 for a FREE Consultation from L Technology Group,