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Ads.txt has been billed a high profile, potentially high impact effort to clean up digital advertising. But it’s been moving in slow motion.
A quick scan of some domains by Business Insider revealed that some recognizable publishers, including Oath properties like AOL.com, MSN.com, Yahoo.com as well as Slate don’t seem to have implemented it.
And according to a study by ad intelligence platform MediaRadar on publisher adoption of ads.txt, only 20% of 3,000 publishers it tested had adopted it.
To read more about how the initiative has been slow to catch on, click here.
In other news:
Barstool Sports has installed sports-marketing veteran Deirdre Lester as its new chief revenue officer. Lester will oversee advertising, revenue, and brand partnerships, as well as look for new ways to monetize the Barstool platform and its brand partners.
Jimmy Choo has come under fire for ‘sexist’ ad depicting men cat-calling a woman on the street. The ad, which was released in November, features model Cara Delevingne walking down a city street wearing a revealing dress and Jimmy Choo boots.
Europe’s highest court has ruled that Uber is a transport service. It’s a massive blow for Uber, which has consistently argued that it’s just an app, not a transport service, and therefore subject to fewer regulations.
Members of Parliament in the UK tore into Google, Facebook, and Twitter. The European policy heads of the three firms were hauled before the Home Affairs Select Committee.
Facebook has added a simple “on/off switch” for its facial recognition features. You should now get a notification if someone tries to use a photo with your face as their profile picture.
Twitter was once a bastion of free speech but now says it’s “no longer possible to stand up for all speech.” Twitter began throwing extremist accounts off its platform on Monday after a policy change around hateful conduct.
Facebook is increasingly asking for stricter terms for video shows it buys for Watch, including buying shows outright, Digiday reports. But the changing deal terms could mean that some publishers wouldn’t have the ability to generate revenue from their content over time on different platforms.
Chrome will begin blocking ads that aren’t compliant with standards set by the Coalition for Better Ads starting Feb. 15, Venturebeat reports. Publishers now must scramble to ensure they find an alternative for full-page interstitials and autoplay ads with sound if they want to continue to be able to monetize Chrome users.
Group Nine has sold its first TV show “Dodo Heroes,” which is set to air on Animal Planet next year, Hollywood Reporter reports. Interestingly, Animal Planet is owned by Discovery Communications, which invested $100 million in Group Nine in 2016 and led a $40 million funding round in the digital media company this year.
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