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  • Justin Timberlake’s new music video for his latest song, “Filthy,” takes place at a tech keynote in 2028.
  • Timberlake introduces his audience of executives to a sophisticated new robot that has style and dance moves on par with the singer himself.
  • Donning a black turtleneck in the vein of late Apple CEO Steve Jobs, Timberlake shows how tech culture has bled into pop culture.

If there’s any question that Apple has taken over the planet, look no further than Justin Timberlake’s latest music video. 

The video for his new single,”Filthy,” released Thursday, takes place at the Pan-Asian Deep Learning Conference in the year 2028. Timberlake is on-stage to introduce the audience of Malaysia tech executives to a sophisticated robot with dance moves and sexual prowess not unlike the singer himself. 

While Timberlake’s movements are far more graceful than the average tech CEO, his black turtleneck and pop star approach to a simple product announcement appear designed to invoke at least some comparisons to Apple’s late CEO, Steve Jobs. 

Though the video takes place 10 years in the future, at present there’s nothing surprising about a tech keynote full of gold confetti and loud music. Amazon Web Services had live DJs and disco lighting before each of the keynotes at November’s Re:Invent conference. And Salesforce’s Marc Benioff led a confetti drop during Dreamforce just two weeks before. 

That said, we should give credit where credit is due. Microsoft’s been in the dancing game for much longer than either of those companies. 

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