This post was originally published on this site is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

Google’s here, and it’s planning something big. The company’s presence is impossible to miss as you drive down Paradise Road toward the Las Vegas Convention Center. Like much the rest of the show, the company’s parking lot booth is still under construction today, but the giant, black and white “Hey Google” sign is already hanging above it, visible from blocks away.

It’s a slightly altered reconstruction of the whimsical invite the company sent out ahead of the show, right down to the neon blue looping slide connected to the side of the temporary structure.

Then, just as you’re wondering how the company could have pumped more into the event, two trains barreling in opposite directions pass one another on the Las Vegas monorail track out front, each baring the words, “Hey Google,” in bold, impossible to miss letters. 

Like the trains that bare its name, the company’s gone from 0 to 50 at the show with seemingly no ramp up. Outside of third parties building on top of its software solutions, Google’s never really had much of a presence at the event. All of the sudden, it seems, it’s everywhere. There’s some precedence for this, of course. At Mobile World Congress last year, the company put on a massive showing, complete with smoothies and Android sand sculptures.

Of course, a strictly mobile show made sense for the Android maker. CES is a much bigger and broader beast. But the through line is the same. At MWC, Google’s presence was all about Assistant on the phone. In this past year, the company has made a much more aggressive push to compete with Alexa in its quest to control the smart home. In 2017, it launched a family of Home products, brought a new pair of smart earbuds and began seeding Assistant onto smart speakers from third-party manufacturers.

That last bit, it seems, is a key to the show. It’s tough to say if the company is going to launch additional first-party products at the show, bucking its trend of launching at its own events like I/O. But CES is the perfect showcase to go next level with those partnerships. All of its major hardware partners are here — Sony, HTC, Lenovo, LG and the like.

Samsung may not have the most incentive to join up, assuming its planning to build out Bixby, but everyone else has a lot to gain from helping build out the Google ecosystem. Following Alexa’s path by moving off the smart speaker and on to other household items seems like a no-brainer at a show like this. 

And for Google, it’s the perfect opportunity step out from Alexa’s shadows and assert its in the smart home space once and for all.

At L Technology Group, we know technology alone will not protect us from the risks associated with in cyberspace. Hackers, Nation States like Russia and China along with “Bob” in HR opening that email, are all real threats to your organization. Defending against these threats requires a new strategy that incorporates not only technology, but also intelligent personnel who, eats and breaths cybersecurity. Together with proven processes and techniques combines for an advanced next-generation security solution. Since 2008 L Technology Group has develop people, processes and technology to combat the ever changing threat landscape that businesses face day to day.

Call Toll Free (855) 999-6425 for a FREE Consultation from L Technology Group,